Competitive Analysis

Getting Ahead of Your Competitors

The first step is a fairly simple process, we simply type the keywords we’re targeting into Google and take note of the top ten Google listings, the reason these guys are on page one is because they are doing something right and we need to know what.

One of the first and most important steps of any SEO campaign is to engage in competitive analysis; studying your main competitors and finding out how they have achieved the rankings they have achieved. This process should identify what your SEO targets are and provide data which will enable us to develop a realistic and cohesive strategy.


Step 1: Identify Your Competitors

Step 2: Study Backlink Profile

Once we’ve identified each one of your top ten competitors we will then take note of what links they have coming from what sites and what sort of strategy they have used to get to the positions they are in. Once we have identified what’s given them their high rankings, we then duplicate the process and then develop your back link profile to be better than theirs. Simple right?

Step 3: Staying Ahead of The Game

Copying the strategy of your competitors will get you to a position where by you are competing with the websites on page one, but for us that’s not enough, to stay ahead of the game and maintain our top rankings we need to go one better than them. We then start developing your SEO campaign using strategies that your competitors are not using. This proven strategy will ensure we outrank the websites that already have the top spots on Google.